At KE Team, we don’t wait for buyers to come to us. We understand that selling luxury real estate on the Big Island requires more than just listing a home—it demands a thoughtful and strategic approach. Let us tell you how we do it!
We proactively position your property for success from the beginning with Compass’s exclusive 3-Phase Marketing Strategy. By rolling out your listing in three carefully planned stages, we maximize exposure, generate demand, and help you achieve the strongest possible sale without unnecessary price drops or wasted time on the market.
Phase 1: Compass Private Exclusives – A Smart First Move
Before your home officially hits the market, we introduce it as a Compass Private Exclusive. What does that mean? It’s a low-key and highly effective pre-marketing to gauge buyer interest within our private network of top Hawaii Compass agents and their clients. This allows us to fine-tune every detail to ensure your home makes an exceptional first impression. We expertly refine pricing, staging, and positioning before going public and without accumulating any days on the market.
Phase 2: Compass Coming Soon – Building Buzz
Once we’ve gathered insights from Phase 1, your home moves into Compass Coming Soon, a pre-market stage designed to generate anticipation. This is when buyers start watching and inquiring, creating momentum before the official launch. Anybody who accesses Compass.com can view the listing under “COMING SOON”.
It is searchable on Google, reaching a wider audience while still allowing us to refine the strategy before going live. Many serious buyers emerge at this stage, sometimes making offers before the home is even officially listed. This stage cannot be longer than 29 days.
Phase 3: Showtime – Maximum Exposure
Now, it’s time to go live! With a strong foundation already in place, we launch your listing across the MLS, Compass.com, and other major platforms. By this point, we’ve already captured buyer interest, ensuring a strong debut.
Why Our Approach Works
We create demand by carefully controlling when and how your home is introduced to the market. At the same time, we curb common pitfalls like price reductions and prolonged market time. The result? A higher chance of securing a premium sale price.
Here are some interesting data about properties that were pre-marketed with Compass Private Exclusive.
- They were associated with an average of 2.9% higher close price (or on average $29,000, assuming a $1 million sale price) compared to Compass-sold properties that were not-premarketed.
- Received an accepted offer 20% or 8 days faster on average once active on the MLS than Compass-sold properties that were not pre-marketed.
- Created value for homeowners as ~30% fewer listings on average had a price drop once active on the MLS, compared to Compass-sold properties that were not pre-marketed.
Thinking of Selling? Let’s Chat!
If you’re considering selling your Big Island home, come talk story with us about how KE Team’s strategic approach can help you achieve top dollar. Wherever your property is, we’re here to make the process smooth and successful. We’re so excited to accompany you on this journey.
📩 Contact us today to get started.