For more than a decade, the Big Island has been the benchmark for Hawaii’s luxury real estate market. While the pandemic brought new urgency to high-net-worth buyers seeking privacy, space, and exclusivity, the Big Island’s west side—particularly Kailua-Kona and the Kohala Coast—was already a well-established leader in the luxury sector.
A History of Dominance, Amplified by the Pandemic
The pandemic reshaped global real estate markets, but Hawaii’s luxury segment thrived like never before. Remote work, a heightened desire for privacy, and the convenience of private jet access drove affluent buyers from the mainland to the islands. Hawaii’s median home prices exceeded $1 million by 2022, and the ultra-luxury sector ($10M+) surged by 130%.
The Big Island’s historical leadership was further cemented during this period:
- $3M to $10M Market (2020–2024):
Kailua-Kona and South Kohala led the way, recording 325 and 233 sales respectively, far surpassing other regions like Maui’s Wailea (173) and Oahu’s Kahala (150). - $10M+ Market (2020–2024):
Kailua-Kona dominated the ultra-luxury space with 67 transactions, nearly doubling Maui’s Wailea at 44 sales. South Kohala added 13 sales in this bracket, reinforcing the Big Island’s dominance.
Why the Big Island Stands Apart
Even before the pandemic, the Big Island was a premier destination for luxury buyers, thanks to its unique offerings:
- Exclusivity and Space: Unlike other Hawaiian islands, the Big Island offers sprawling estates and private retreats that perfectly balance luxury and seclusion.
- Safety and Climate: Kailua-Kona’s location, shielded by Mauna Kea and Mauna Loa, ensures sunny weather and minimal hurricane risks, making it a reliable choice for buyers.
- World-Class Lifestyle: Kona and The Kohala Coast delivers a blend of pristine beaches, luxury resorts, and championship golf courses that cater to the most discerning clientele.
- World-Class Private Clubs: Kukio, Hualalai, and Kohanaiki are the best-kept secrets of ultra-luxury living. These exclusive clubs feature world-class golf courses and state-of-the-art member facilities, available only to property owners, offering an unparalleled lifestyle of elegance and privacy.
Endorsements
The Big Island has long been a favorite among A-list entrepreneurs. Prominent figures such as Marc Benioff (Salesforce), Ken Griffin (Citadel), and Sam Altman (OpenAI) have chosen estates in Kailua-Kona and South Kohala, further enhancing the region’s prestige.
The Post-Pandemic Luxury Landscape
As Hawaii’s real estate market evolves, the Big Island stands out as a premier destination for affluent buyers. Its unmatched history of leadership, coupled with a pandemic-driven demand for privacy, spaciousness, and breathtaking surroundings, reinforces its status as Hawaii’s ultimate luxury haven.
Discover the enduring legacy and vibrant future of luxury living on the Big Island. Let us help you find your dream home in Hawaii’s most sought-after locations.
We proudly serve clients across all private resorts and exclusive communities. Contact us today for insights into the subtle nuances and hidden gems of the Big Island’s ultra-luxury real estate market.